The brand was developped from the invention of the Skilynx lens in 1957 by French opticians Roger Pouilloux and Joseph Hatchiguian. The sunglasses were originally marketed under the name Skilynx Acier.
Pouilloux and Joseph Hatchiguian are watching the news in a movie theater when they see Jean Vuarnet. He wears the Skilynx steel glasses that the POUILLOUX company was providing to the French ski team. They proposed to associate his name to their frames. The Vuarnet saga was born.
Vuarnet, official partner of the Los Angeles Olympic Games, achieved worldwide fame thanks to Californian radio who linked the sunny weather to the brand making the now-famous statement – It’s a Vuarnet day today! – on the airwaves.
Over 20 million pairs of Vuarnet glasses have been sold worldwide. The Vuarnet brand expanded to the fashion clothing industry.
Vuarnet is worn by the surfers of the west coast after having prevailed on the ski tracks. By sponsoring the America’s Cup, the brand becomes deeply rooted in American society, so much that many Americans thought that the brand was American…
Its 60th anniversary, Vuarnet is re-lauching the famous logo, which was known widely by vast number of people from the 80's.